Why we have Press Releases at thepulse.ca

Here's an interesting post from Mathew Ingram, a technology writer at The Globe and Mail. He's commenting on an e-mail from Business Wire "in which the press release service brags about its ability to bypass the blogosphere and traditional media and go directly to the markets it is trying to reach, by showing up on Techmeme and other aggregators, as well as in search results."

He says:

Why shouldn’t press releases get better play than some blog post that basically takes the key facts and repeats them? If a press release gets across the information and has it first, then it deserves to be there — and as Richard notes, as press releases get more “social” and add links and even video, they become more like blog posts, and are even more likely to hit Techmeme.

Memo to the blogosphere: You might want to keep all that in mind the next time you try to get some juice out of posting a rewritten press release. That kind of thing works in traditional media, but it’s probably not going to fly for very long in new media.

You can read the entire post here.

Matthew's comments really outline the reason we offer free Press Releases here at thepulse.ca. Our idea is that rather than sending a release in the hope of getting it published, you can guarantee it by publishing it yourself.

Putting your press release on thepulse.ca gets it into the weekly newsletter, and lets the search engines index it, too.

By all means try to get a press release about your organization or event published in the traditional media, but why not guarantee it?