Link like crazy: a great online press release how-to

Mathew Ingram has a great little rant (PR industry: Still grasping for a clue) about how to do a proper press release in the shareable world of Web 2.0:

Let's forget all the blather about "social media," shall we? If you are in any way trying to reach an online audience of journalists and/or customers and your press release has no links in it, then you = FAIL. If you have a single link to your PR agency's website, or a single link to the company's website, then you = FAIL. Links are the lifeblood of the Web – if you do not have them, and lots of them, then your press release is dead on arrival. At best, you force the person reading it to cut and paste terms into search engines and wander around looking for things.

This is particularly relevant to anyone who wants to use the free Press Release service here at thepulse.ca, or if you want to send your info through Facebook, a your own website, etc.

The suggestions are also good for applying to your events here and elsewhere.

Read the entire post here.